Often imitated, but never replicated… Provoke brings you the original purple shampoo made for Blonde, Platinum or White hair.

Provoke is here to give your haircolour easy and efficient maintenance, or shall we say a “touch of silver”! Dull hair and brazziness is one less thing to worry about with Provoke haircare products.

Brighten up your blone tones with our silver Brightening Shampoo in just one wash, and maintain your shiny strands with our Care Care Shampoo to protect your hair from dulling. Condition with our Intensive Conditioner containing keratin repair complex to improve hair health and structure in one wash, and maintain your moisture and shine with our Colour Care Conditioner for shiny and strong hair.