ABOUT Wet n Wild
We hear all the time “wet n wild was the first makeup I ever bought,” and WE LOVE THAT. We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colours, and economic statuses. So basically, no matter who/where you are in life, we have a product for you, Wild One. Makeup artists swear by our products, and for that reason, you can almost always spot a wet n wild eyeliner, lipstick, nail polish, or lip liner on any TV or movie set out there. For real! We partner with celebrities to create amazing products and looks. Celebrities love us. Here are some of our confirmed fans: Alexis Bledel, Alyson Hannigan, Angela Basset, Jessica Biel, Mary Louise Parker, Rachel Bilson, Meryl Streep, Paris Hilton, Rosalyn Sanchez, Solange Knowles, Claire Danes, and the list goes on. We are the #1 value brand in America. PLUS we are based in Los Angeles, California.
Helping millions to feel confident every day!
Exclusive to Clicks
GOT QUESTIONS WE'VE GOT THE ANSWERS:
Every season, we must evaluate our products and, upon careful consideration and deliberation, we must discontinue less popular shades. We understand that sometimes this means discontinuing some of your favourites and we deeply apologize for any inconvenience this may cause. However, when we discontinue shades that means we add new, fashionable shades that we’re sure you’ll love! If you need help choosing a replacement shade, please contact us.
Unfortunately, when we discontinue a shade, we usually no longer have any in stock and you would be unable to purchase it. We apologize for any inconvenience this may cause. If you need help choosing a replacement shade, please contact us.
Not 100% of our products are vegan, but we are striving towards making them all vegan friendly. If a product is not listed as vegan, it is not considered vegan.
Please Sign up to our Beauty Clique: Click here
As a Peta-certified, cruelty-free brand, we’re proud to say we have never and will never test on animals. We also make it a point to work with cruelty-free, third-party vendors. wet n wild® loves our furry, scaly, and feathery friends!
Unfortunately our limited edition/promotional items are seasonal and have only one production run. If you cannot find them in your area, they are probably sold out. We apologize for any inconvenience this may cause and thank you for your interest. However, we are constantly releasing new products every season, so please stay tuned for other new products we’re sure you’ll love!
Customer Favourites:
Wet n Wild Color Icon Eyeshadow 10 Pan Palette
Bold, neutral, stand out or blend in- it is your choice! Our Color Icon™ Eyeshadow 10-Pan Palette offers four fabulous eyeshadow pans featuring 10 coveted shades in each. Let your inner makeup artist free and design sultry, glimmering or subtle looks that last all day and night!
• Powerfully pigmented, butter-soft formula glides on easily
• Easy to blend formula – can be used wet or dry hours
• Comes in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail—including matte transitional shades for impeccable blending
Wet n Wild Color Icon Bronzer
Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long.
Shadow and shade the brow line with our elegant ground-breaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter.
This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.
Benefits: Cruelty Free. Vegan. Fragrance Free. Paraben-Free.
Wet n Wild Photo Focus Concealer
Here’s your favorite beauty junkie’s best-kept secret to flawless skin: Conceal to reveal! Our Photo Focus™ Concealer hides blemishes, scars or last night’s misdeeds to reveal near-perfect skin. Look luminously radiant even if you haven’t slept a wink. Photo Focus™ Concealer instantly brightens so you are always selfie-ready. So no worries, STAY WILD and we always have your back with this lightweight buildable coverage that never tells.
Benefits: Cruelty Free. Vegan. Fragrance Free. Paraben-Free.
How To Use:
Prep your skin: Begin by moisturizing and priming your skin.
Pick your shade: To use as a highlighter choose a shade two to three hues lighter than your natural skin tone. Pat three dots of concealer under your eyes, bridge of nose, between your brows and at the top of your lips. Gently blend using your fingers, brush or sponge applicator. To contour choose a shade one to two hues darker than your natural skin tone. Dab along the cheek bone, forehead and jawline, blend well
Wet n Wild Photo Focus Foundation MATTE
Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under several different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.
• High-performing, breakthrough formula
• Featuring light-adjusting complex to help prevent white cast in photos
• Tested under several light conditions with and without the use of flash Photo Focus Foundation
MATTE GOODBYE PHOTO FLASHBACK: Tested Under several light conditions and with top smartphone models.
• Clear Blue Sunlit Sky
• Outdoors PM
• Indoors PM
• Electronic Flash
• Fluorescent Light
• Bathroom Light
• Nightclub Light
A panel of women were tested in a controlled environment simulating seven different lighting scenarios, with professionally-applied concealer, foundation and/or powder, and took their own selfies with top smartphones. The majority of study participants said that the resulting picture was ‘no flashback’ or ‘flawless’ or ‘perfect’.
‘Flashback’ occurs when white particles in face makeup reflect light released by flash photography, creating a white cast in photos; eliminating these particles combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s self-assessment of the picture having all the desired qualities.
Pictured model is not one of the selfies taken as part of the study, and not an exact representation of actual product application. Any image shown on the merchandising or websites is for illustration purposes only. Results may vary depending on individual user’s selfie skills, phone model, or lighting condition.
Wet n Wild Ultimate Brow Kit
A five-piece set that includes everything you need to create perfectly groomed and polished brows. The brow kit includes: Tweezers, Brow Brush, 2 Brow Powders, 1 Brow Setting Wax
• Perfect for on-the-go touch ups
• Includes a built-in mirror
• A mini brow salon in a handy, purse-friendly compact
Benefits: Vegan. Cruelty Free.
How To Use:
1. (tweeze) Remove any stray hairs from above or below brow.
2. (define) Fill in eyebrows with one or both Brow Powders to match hair color.
3. (hold) Apply Brow Wax in an upward direction to keep brows in place.