ABOUT Wet n Wild

We hear all the time “wet n wild was the first makeup I ever bought,” and WE LOVE THAT. We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colours, and economic statuses. So basically, no matter who/where you are in life, we have a product for you, Wild One. Makeup artists swear by our products, and for that reason, you can almost always spot a wet n wild eyeliner, lipstick, nail polish, or lip liner on any TV or movie set out there. For real! We partner with celebrities to create amazing products and looks. Celebrities love us. Here are some of our confirmed fans: Alexis Bledel, Alyson Hannigan, Angela Basset, Jessica Biel, Mary Louise Parker, Rachel Bilson, Meryl Streep, Paris Hilton, Rosalyn Sanchez, Solange Knowles, Claire Danes, and the list goes on. We are the #1 value brand in America. PLUS we are based in Los Angeles, California. 

Helping millions to feel confident every day!

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Every season, we must evaluate our products and, upon careful consideration and deliberation, we must discontinue less popular shades. We understand that sometimes this means discontinuing some of your favourites and we deeply apologize for any inconvenience this may cause. However, when we discontinue shades that means we add new, fashionable shades that we’re sure you’ll love! If you need help choosing a replacement shade, please contact us.

Unfortunately, when we discontinue a shade, we usually no longer have any in stock and you would be unable to purchase it. We apologize for any inconvenience this may cause. If you need help choosing a replacement shade, please contact us.

Not 100% of our products are vegan, but we are striving towards making them all vegan friendly. If a product is not listed as vegan, it is not considered vegan.

As a Peta-certified, cruelty-free brand, we’re proud to say we have never and will never test on animals. We also make it a point to work with cruelty-free, third-party vendors. wet n wild® loves our furry, scaly, and feathery friends!


Unfortunately our limited edition/promotional items are seasonal and have only one production run. If you cannot find them in your area, they are probably sold out. We apologize for any inconvenience this may cause and thank you for your interest. However, we are constantly releasing new products every season, so please stay tuned for other new products we’re sure you’ll love!

Customer Favourites:

Wet n Wild Color Icon Eyeshadow 10 Pan Palette

Bold, neutral, stand out or blend in- it is your choice! Our Color Icon™ Eyeshadow 10-Pan Palette offers four fabulous eyeshadow pans featuring 10 coveted shades in each. Let your inner makeup artist free and design sultry, glimmering or subtle looks that last all day and night!

• Powerfully pigmented, butter-soft formula glides on easily
• Easy to blend formula – can be used wet or dry hours
• Comes in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail—including matte transitional shades for impeccable blending

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