ABOUT Umberto Giannini

100% vegan, 100% cruelty-free, 100% of the time.

Since 1988 when UG was founded, we have been focused on bringing you fantastic products that are 100% vegan and cruelty-free. We have never deviated from that, and we never will!

We are #womanmade We believe in supporting women in business, that’s why 100% of our management team are female. After all, who knows women’s hair needs better? We also offer a supportive work environment to  allow our team to thrive professionally, whilst still maintaining an important work/life balance.

We are styling our way to a vegan
hair-love mission that celebrates real women.


Yes, all Umberto Giannini products always have and always will be cruelty free

Yes. Our co‐founder Claire, a lifelong vegan created Umberto Giannini to be 100% Vegan since launch in 1998. Meaning there has never been and never will be any animal products or by‐products in our products or ingredients.

Umberto Giannini products are designed for everyone to achieve salon quality performance in their own home. We create Pro‐approved award‐winning haircare for everyone and every hair type.

Our ranges are:
Curl – Our most iconic range to transform curly hair, banish frizz and give you manageable, bouncy curls. Our Curl Jelly is our global bestseller, loved by Curls across the world.
Curl Repair – Intense damage recovery for longer, stronger curls
Grow Long ‐ Grow Longer, Strong hair faster. Formulated with our unique Umberto Giannini Caffeine‐Gro complex.
Salon Smooth – Transforms hair from dull to dazzling for a ‘stepped out of the salon’ smooth finish.
Scalp Restore‐ Soothe & Revive dry, Flaky scalps. Pineapple enzymes increase cell renewal, keeping hair healthy and strong.
Banana Butter – Our Nourishing Superfoods range that helps nourish, restore shine and improve manageability of dry, frizzy, textured hair. 97% natural ingredients.
Flowerology Colour – Natural Permanent Hair Colour and Temporary hair masks .

UG products are all created alongside our award‐winning salons and mindfully made in the U.K to our strictest quality standards.

All our bottles, tubes and jars are fully recyclable.

We are committed to continually evolving our sustainability choices. By the end of 2022 we will have proudly switched our packaging to more sustainable alternatives including bio‐ plastic Sugarcane and PCR (Post Consumer Regrind) Plastic ‐ resulting in 93% of our range packaged in recyclable packaging. We are working closely with our suppliers to be fully recyclable in the future.

We are proud to be a Certified B Corp™ ‐ This means that we meet the highest standards of social and environmental impact globally, or as we like to put it, we do good business beautifully!

We have made this commitment to help drive positive change in the beauty industry and to become part of a global community of businesses changing the way we think and act for the better of the planet

Is Umberto Giannini products gluten‐free?

Silicones are very effective at keeping naturally dry hair hydrated. Therefore, we
selectively use Silicones in our products when a silicone‐free formula would not be as beneficial or effective.

All our shampoos are SLS‐Free (Free from Sodium Lauryl Sulphate) which is known to be harsh and irritating.

Some of our other products are formulated without sulphates including Curl Jelly wash, Banana Butter shampoo, Coily Curl shampoo, Violet & Chamomile Blonde shampoo & our Curl Repair.

All our products are thoroughly tested by our in‐house team and at our salons as part of the development process with real people.
If your skin or hair is sensitive, we suggest using our Scalp Restore range which is designed to be more sensitive to your scalp.

However, if you have any history of skin problems or allergies always speak to your GP before you try any new products and carry out a patch test on your wrist or behind your ear prior to using any of our products for the first time.

Most of our products are Curly Girl Friendly. Our Curl jelly, & Curl Whip mousse are a great Curl Girl Friendly duo to give you bouncy, defined curls.

Customer Favourites:

Umberto Giannini Curl Jelly Srunching Jelly 200ml

Umberto Giannini Curl Jelly Srunching Jelly 200ml banishes frizz, adds shine and gives definition to waves and curls; this is the scrunch drying jelly you’ve been looking for!

Umberto Giannini Curl Jelly Srunching Jelly 200 ml

Detailed Description:
The one & only cult favourite – Umberto Giannini Curl Jelly banishes frizz, adds shine and gives definition to waves and curls; this is the scrunch drying jelly you’ve been looking for!

Usage instructions:
After washing, apply Curl Jelly through mid-lengths and ends. Scrunch dry with a diffuser or leave to air dry.

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