Discover life safely with Safety 1st.

Safety 1st® makes your baby’s safety our first priority by providing a wide range of indoor and outdoor baby gear, health and grooming essentials as well as travel accessories to give parents peace of mind in all stages of development.

Safety 1st® baby products are designed by child health care professionals with the child’s needs and the parent’s expectations in mind by identifying essentials for children to discover life safely. We offer everything from Infant Health essentials to keep you baby happy and health, to Home Safety neccessities to make your home a safer place for every family member; as well as Travel Gear to make that trip safer and more convenient.

We aim to help parents through all their firsts!

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